We would like to ensure that you are still receiving content that you find useful – please confirm that you would like to continue to receive ILO newsletters.
19 April 2021
Patent data can be useful throughout a technology's innovation lifecycle. This article focuses on how parties can use patent data at the marketing and monetisation stages.(1)
Patent data can reveal filing and development trends in markets that correspond to a party's product, which can help the party to determine their product's relevance.
For example, a report which shows few third-party patent filings in a particular market indicates that other parties are not actively investing in, developing or selling products in that market. This could suggest that:
Conversely, a report which reveals substantial third-party filing activity in a particular market may indicate that such market is relevant for a party's product. Further, technological segmentation can highlight the technical areas in which a party's product may stand out against those of its competitors.
Market positioning studies based on patent data must have a well-defined objective:
To position their products strategically using patent data, parties should:
Patent portfolios enable the commercialisation of products which embody protected technologies. They also represent tangible assets, which are closely associated with the party's value (eg, in fundraising, acquisition or merger operations). Further, parties can license or transfer patents to third parties, which generates additional financial income. Therefore, parties should assess the financial value of their patent assets and determine such assets' valorisation potential with respect to third parties.
Patent data reports can be useful in such contexts. Third-party filing data can contextualise patents in their competitive environment, which can help parties to identify players with similar technology developments. This facilitates the identification of potential partners, in terms of both their interest in the patent technology and their ability to exploit the patent in the chosen markets.
Parties should establish whether they wish to perform:
Parties should also clarify:
To monetise patent assets using patent data, parties should:
For further information on this topic please contact Jean-Jacques Canonici at GEVERS's Brussels office by telephone (+32 2 715 3711) or email (email@example.com). Alternatively, contact Eugénie Bard at GEVERS & ORES's Paris office by telephone (+33 01 45 00 48 48) or email (firstname.lastname@example.org). The GEVERS and GEVERS & ORES website can be accessed at www.gevers.eu.
The materials contained on this website are for general information purposes only and are subject to the disclaimer.
ILO is a premium online legal update service for major companies and law firms worldwide. In-house corporate counsel and other users of legal services, as well as law firm partners, qualify for a free subscription.