Mr Yuri Fancher Machado

Yuri Fancher Machado


Intellectual Property

Online brand protection: five tips to build effective strategies
Brazil | 24 May 2021

In Brazil, there has been an exponential increase in online sales and the number of companies of various types that invest in technology and e-commerce. However, there has also been a dramatic increase in online infringement of various types, especially through '.br' websites, apps, marketplaces and social media. Businesses and companies must be vigilant and constantly develop new takedown techniques and strategies against bad actors.

Operating virtually in pursuit of greater effectiveness
Brazil | 05 April 2021

Over the past year the Brazilian courts and the Brazilian Patent and Trademark Office have been adapting to the new reality brought about by the COVID-19 pandemic. In light of these judicial and administrative changes, the Brazilian IP landscape is becoming increasingly favourable for entrepreneurs and companies. While Brazil still has a long way to go, the government's pursuit of greater effectiveness in its judicial and IP systems is commendable.