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One small step for alcoholic beverage marketers, one giant leap for wine critics
Westerberg & Partners Advokatbyrå Ab- Sweden
- 06 June 2019
The Patent and Market Court of Appeal recently assessed the use of quotations from wine reviews in ads and found the terms 'bargain' and 'recommended' and the phrase 'an excellent alternative for the big party' acceptable under the applicable Swedish and EU law. This ruling marks a small but significant shift in the strict Swedish jurisprudence on the subject and may give market actors a reason to pop a celebratory bottle.
