The Federal Supreme court recently had to examine whether the Christian Louboutin red-sole trademark is originally distinctive. The court recognised that the mark constitutes a position mark that must be distinguished from both a colour mark and a three-dimensional mark. It held that the colour red is commonly used in the fashion industry as a decorative element and therefore concluded that a red outer sole does not constitute a surprising element qualifying as a trademark.
From January 1 2017 a new set of rules will enter into force, defining the requirements regarding the use of terms such as 'Swiss', 'Swiss made' and 'Swiss quality', as well as the use of pictures including the Swiss flag or any symbol referring to Switzerland. The purpose of the new rules is to clarify when a geographical indication such as 'Swiss' can be used and to increase legal certainty.