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03 May 2019
On 30 March 2019 the State Administration for Market Regulation (SAMR) issued its Notification on the Further Implementation of Internet Advertisement Regulation.(1) The notification aims to encourage local market regulatory departments to crack down on false and unlawful online advertising and create a positive market environment for online ads.
According to the SAMR's notification, local market regulatory authorities will investigate and severely penalise unlawful online ads which concern, among other things, politically sensitive, vulgar or socially influential issues. The campaign will focus on internet portals, search engines and e-commerce platforms. The main targets will be false and illegal ads relating to, among other things:
For further information on this topic please contact Samuel Yang or Yang Chen at AnJie Law Firm by telephone (+86 10 8567 5988) or email (firstname.lastname@example.org or email@example.com). The AnJie Law Firm website can be accessed at www.anjielaw.com.
(1) Further information is available here.
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