We would like to ensure that you are still receiving content that you find useful – please confirm that you would like to continue to receive ILO newsletters.
21 January 2019
The Sindh High Court recently overturned a registrar of trademarks' decision following an appeal by Moonlite Trading (owners of the COBRA trademark) and rejected MF Enterprises' application to register its infringing mark (FASTER BLACK COBRA).(1)
Moonlite Trading is a merchant and importer of consumer goods, including toiletries, lotions, perfumes, deodorants, air fresheners, nappies and insecticides, sold under various brands that it has developed in Pakistan. Its Cobra brand has been a registered trademark since 11 August 1988 for insecticide products and has been sold in Pakistan since 1988.
MF Enterprises imports, manufactures and sells products, including Faster Black Cobra, and applied to register the FASTER BLACK COBRA mark in 2010.
Moonlite Trading filed an opposition on the ground that the FASTER BLACK COBRA mark was identical to its COBRA mark and, as such, was likely to deceive or cause confusion among consumers regarding the origin of the goods.
MF Enterprises filed a counter claim that:
In January 2014 Moonlite Trading became aware that MF Enterprises, in connivance with other parties, had started using the FASTER BLACK COBRA mark and filed a suit for infringement, passing-off, unfair competition, declaration and permanent injunction against the respondent and obtained an ex parte ad interim injunction order on 3 February 2014 restraining it from using said mark. During the court and opposition proceedings, MF Enterprises illegally obtained registration of its mark.
Moonlite Trading filed an application to invalidate the FASTER BLACK COBRA mark as required by the court order in said suit. The FASTER BLACK COBRA mark was held to be null and void and the registrar of trademarks was required to proceed with the opposition proceedings and pass a speaking order within 30 days.
The registrar of trademarks disallowed Moonlite Trading's opposition through an order dated 7 August 2017 and allowed MF Enterprises' application for the FASTER BLACK COBRA mark (280917), with the disclaimer that the word 'cobra' and all descriptive words, letters and devices appeared on product labels.
Moonlite Trading filed an appeal against the registrar of trademarks' decision.
Moonlite Trading claimed that:
MF Enterprises argued that:
The Sindh High Court decision applied the concept of totality of impression and the average consumer test to ascertain whether the registration of the FASTER BLACK COBRA trademark would infringe Moonlite Trading's registered trademark (COBRA).
The main guiding principle to examine the genuineness of MF Enterprises' request to register its mark was to compare it with Moonlite Trading's COBRA mark. After a careful comparison of samples of both products, the court concluded that the concept of totality of impression and the average consumer test as recorded by the registrar of trademarks had been misconceived and erroneous.
The High Court held that similarities between the two products were sufficient to cause confusion among ordinary consumers. As a result, it allowed the appeal and set aside the registrar of trademarks' order.
MF Enterprises filed an appeal before the Supreme Court of Pakistan against the High Court order and it was suspended by the Supreme Court on 5 March 2018 for reasons which are awaited. Moonlite Trading has also filed a review application before the Honourable Supreme Court which is pending adjudication.
For further information on this topic please contact Seema S Mansoor at Vellani & Vellani by telephone (+92 21 3580 1000) or email (firstname.lastname@example.org). The Vellani & Vellani website can be accessed at www.vellani.com.
The materials contained on this website are for general information purposes only and are subject to the disclaimer.
ILO is a premium online legal update service for major companies and law firms worldwide. In-house corporate counsel and other users of legal services, as well as law firm partners, qualify for a free subscription.