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01 June 2015
In 2014 Italy was removed from the Office of the US Trade Representative Watch List, on which it had appeared since 1989. Its removal was mainly due to a new regulation that addresses copyright piracy on the Internet. Following the introduction of this administrative remedy, and contrary to common belief, the Italian legislative instruments against IP infringement are quite efficient.
In 2003 specialised IP divisions were set up in 12 existing courts, and in September 2012 this was increased to 21. Further, since 2014 cases involving foreign companies have been concentrated in nine of these courts (Milan, Turin, Venice, Genoa, Rome, Naples, Bari, Cagliari and Catania). These divisions have exclusive competence to decide civil actions relating to trademarks, patents, copyright and unfair competition.
The 2005 Code of Industrial Property, extensively amended in 2010, brought together the principal laws relating to IP matters – expressly including unregistered trademarks, trade secrets and appellations of origin as IP rights, which were already protected under Italian law, but can now benefit from the special procedural rules provided for IP rights, with two exceptions:
In 2006 the Code of Industrial Property and the Copyright Law were amended in order to implement the EU IP Rights Enforcement Directive (2004/48/EC), with a view to strengthening procedural instruments for the protection of rights holders.
Further, Italy has now adopted an optional – and favourable – reduced taxation regime for five years from 2015 for income deriving from the exploitation of IP rights (known as the 'Patent Box', although it also deals with know-how, copyright, trademarks and designs).
As an EU member state, Italy applies the relevant EU regulations and has implemented all EU directives on IP matters, as well as the Agreement on Trade-Related Aspects of IP Rights and the main international agreements in this field. Italy is also a party to the Agreement on the Unified Patent Court (which has not yet been ratified).
Border measures are regulated by the relevant EU regulations. Implementation is entrusted to the Customs Agency, which has become a highly efficient body. The government has also reached agreements to coordinate operations with a number of countries from which counterfeit goods originate, in particular China.
The activities of the Customs Agency are supported by a multimedia database (the Fully Automated Logical System Against Forgery and Fraud), which gathers together information on how to distinguish fake goods. The database is updated directly by rights holders that request protection for their goods. Restrictive provisions on the labelling and Italian origin of products are in force, even if they are suspected of infringing EU provisions.
Depending on various criteria, an infringement can be either a criminal or an administrative offence. Criminal offences are covered by Articles 473, 474 and 517ter of the Criminal Code, which were strengthened by Law 99/2009. These provide for:
Law 99/2009 also introduced a specific aggravating circumstance – infringement involving large quantities or committed in a continuous and organised fashion attracts a sentence of between two and six years (Article 474ter). A penalty of up to two years plus a fine of up to €20,000 was also introduced for the infringement of denominations of origin of agricultural foodstuffs (Article 517quater).
Article 517 of the Criminal Code applies to unregistered marks. It provides that a party that sells or otherwise puts into circulation products bearing marks which may mislead the buyer as to the origin, provenance or quality of those products will be subject to a prison term of up to two years or a fine of up to €20,000.
Under Decree-Law 135/2009, the penalties laid down by Article 517, increased by one-third, apply to the use of "a sales indication which presents the product as entirely produced in Italy", in relation to goods which were not actually "completely produced in Italy" – such products being understood as those whose "design, planning, production and packaging were exclusively carried out in Italy". Similarly, an administrative penalty of between €10,000 and €250,000 was introduced for the "use of the trademark by the holder or licensee in such a way as to lead the consumer to believe that the product or good is of Italian origin", unless the foreign origin is indicated. However, these rules seem to present problems of compatibility with EU law and Article 3 of the Constitution.
The Supreme Criminal Court has held that trademark infringement under Articles 473 and 474 of the Criminal Code also includes post-sale confusion.(1) The court also ruled that in the case of products bearing infringing marks, the more severe penalty provided under Article 648 of the Criminal Code must be applied – even if the defendant was only handling the goods.(2)
The introduction of administrative measures has further strengthened trademark protection. In particular, Article 146 of the Code of Industrial Property, as amended in 2010, allows the administrative authorities to seize counterfeit goods and destroy them within three months of seizure in the case of "evident infringement of registered marks, designs and models or systematic and wilful counterfeiting of IP rights".
In the case of infringement, police investigations, undercover operations and seizure measures are available. These must be confirmed by a court and may be subject to re-examination. If criminal organisations are running the counterfeiting operation, the more severe penalties under Articles 416 and following of the Criminal Code are also applicable.
The high level of efficiency of the civil courts is due in part to their keenness to:
Under Article 131 of the Code of Industrial Property, urgent measures should be granted in case of an imminent IP rights violation or a risk of repeated violation, even if the violation has been going on for some time.(3)
Urgent measures are typically examined and granted quickly – normally within a few days for trademarks and designs (such measures are often granted ex parte), and within a few months for patents where a court expert is usually appointed. An injunction is usually backed by a fine for each violation, which is paid to the rights holder. Violation of an injunction is also subject to criminal penalties – a prison term of up to three years or a fine – under Article 388 of the Criminal Code.
Urgent measures, including protective measures, are granted by an individual judge appointed by the president of the competent specialised division. They may be subject to appeal before a panel of three judges belonging to the same division. The panel, which does not include the first judge, normally issues a decision within one to two months.
A court has held that an order for withdrawal from the market, even granted at a preliminary stage, may compel the infringer to buy back illicit products directly from the stores where they were sold, at their market price.(4)
Article 132 of the Code of Industrial Property, as amended in 2010, expressly states that injunctive relief (including a fine or an order for withdrawal from the market) granted in urgency proceedings may become final, unless any of the parties starts proceedings on the merits. Therefore, proceedings on the merits are necessary only in order to ask the court to order the infringer additionally to:
The accounts of the alleged infringer are often seized, which facilitates the calculation of any compensation to be paid. Following the implementation of the EU IP Rights Enforcement Directive, the rights holder may receive a sum which corresponds to either the infringer's profits or the rights holder's lost profits, whichever is the greater. Compensation for any further damage, such as expenses incurred for responding to the infringement or damage to image, may also be added to the amount. Compensation for damage caused to the rights holder's image is often calculated as a fraction of the advertising expenses incurred by the rights holder or the cost of an advertising campaign to mitigate the negative impact of the infringement on the public. Relevant damages are often awarded (eg, on January 31 2013 the Court of Brescia awarded €2 million in damages for trade secret violations).
From a substantive perspective, IP protection is rigorous. In particular, well-known marks are normally protected against any use in trade of an identical or similar sign, even where there is no likelihood of confusion.
Key decisions in this area have come from:
In all of the most recent cases, public perception was key to the ruling, in line with the decisions of the EU courts.
In patent matters, preventive measures can also be obtained on the basis of a national or European patent application. In the case of a European application, a translation of the claims must be filed with the Italian Patent and Trademark Office. The judge will always appoint an expert to ascertain validity and infringement – even in urgency proceedings (as expressly laid down by Article 132 of the Code of Industrial Property, as amended in 2010) and at the appeal stage. The expert's conclusions often form the basis of the ruling. However, it is not uncommon for judges to deviate from the expert's opinion or to appoint a new expert or panel of experts, especially at the appeal stage.(5)
In regard to patent matters, Legislative Decree 131/2010 also clarified that:
Supplementary protection certificates
Italian case law on the merits of granting a supplementary protection certificate (SPC) is now fully aligned with European Court of Justice (ECJ) case law.(6) Further, the process of obtaining a marketing authorisation for a generic drug may legitimately start even earlier than one year before the expiration of the relevant patentor SPC (Article 68 of the code, as amended in 2012), but Decree-Law 158/2012 subsequently ruled out the reimbursement of generic drugs by the national health system until the relevant patent or SPC has expired, which seems contrary to EU Directive 83/2001/EC. However, this rule has been interpreted restrictively – it applies only when product claims on the specific active ingredient contained in the drug are in force.(7)
Design protection through copyright law has been available since the implementation of the EU Community Design Directive (98/71/EC). On January 27 2011 the ECJ (C-168/09) stressed that this protection also applies to works created before the date of implementation of the EU Design Directive (71/98/EC). This is expressly stated in Article 239 of the Code of Industrial Property (as amended in 2010), which states that all copied products manufactured in Italy after April 19 2006 (and those imported after April 19 2001) are pursuable as counterfeit. In 2012 a deadline of April 19 2014 for selling off stocks of infringing products was granted, but this was overruled by the Court of Milan (April 28 2011), as it was deemed contrary to the directive.
The Court of Milan ruled on this issue in two cases:
The strategies for enforcing IP rights online include searching and monitoring the Internet and adopting graduated responses according to how dangerous the potential violation is. Responses include:
The courts have held internet service providers liable if they were aware of the presence of suspicious material, but refrained from removing it or from taking any other action.(8) In a case involving illegal downloads of copyrighted works through a peer-to-peer website, the Supreme Court (Criminal Division) held that a website owner was liable because it had supplied, through a search engine or indexed lists, information (provided by some users) that was essential for other users to download the works.(9) In addition, on July 1 2011 the Court of Bologna held that the use of another party's trademark as an advertising keyword amounts to trademark infringement and unfair competition.
Further, the Italian Competition Authority can shut down clone websites selling counterfeit brands. The Telecommunication Authority also recently adopted Resolution 680/13/CONS, which provides a fast, economic and simplified procedure for the removal of copyright-infringing online content, especially in urgent cases. However, this resolution has been challenged before the Constitutional Court, which will also review whether it complies with freedom of expression, economic freedom and proportionality.
The relative ease with which description orders are obtained may be of great use in cross-border strategies for protecting IP rights, as they help to determine the international ramifications of the infringement. Specialised investigation agencies may also help to gather information undercover.
The courts consider that intentional cooperation between the licensee of a mark and a competitor of the mark owner in breach of the agreement between the mark owner and the licensee constitutes unfair competition. Breach of confidentiality is prohibited under the Code of Industrial Property and entitles the rights holder to avail of or request preventive and discovery measures, such as seizure and description orders. An appropriately drafted confidentiality agreement will thus be of great help in persuading a judge to grant preventive measures against the infringing party.
The use of authentication technology, in particular security labels, is becoming progressively more widespread, in part because it is encouraged by the public authorities (although no standard has yet been established in this regard).
The National Anti-infringement Council is ensuring the continuity of the measures undertaken by the former high commissioner in the fight against infringement by improving coordination between the various public authorities charged with fighting infringement. Private associations likewise play an important role, as they:
For further information on this topic please contact Cesare Galli at IP Law Galli by telephone (+39 02 5412 3094) or email (firstname.lastname@example.org). The IP Law Galli website can be accessed at www.iplawgalli.it.
An earlier version of this update first appeared in Anti-counterfeiting 2015 – A Global Guide, published by World Trademark Review, part of Globe Business Media Group. For further information please visit www.worldtrademarkreview.com.
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