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15 March 2018
Following a complaint filed by Al-Rehman Oil Mills, Bahawalpur, the Competition Commission initiated proceedings against nine animal and livestock feed manufacturers for engaging in deceptive marketing practices under the Competition Act 2010.
The complainant is engaged in the production and distribution of animal and livestock feed under the brand name Taizgaam. The respondents are also engaged in the manufacture and sale of animal and livestock feed while using trademarks and trade dress (ie, layouts, fonts and colour schemes) on their respective labels and packaging which are deceptively similar to the complainant's registered trademark TAIZGAAM.
The Competition Commission considered whether:
The commission observed as follows:
The Competition Commission found that the respondents had violated Section 10 of the Competition Act by resorting to deceptive marking practices through:
Having considered that the some of the respondents were willing to change their trademarks and trade dress, the Competition Commission imposed a penalty of PRs2.7 million (PRs300,000 per respondent) and ordered them to:
Failure to comply with the commission's directions could result in the imposition of additional penalties at the rate of PRs100,000 per day from the date of the order until compliance.
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