Ms Julia Anne Matheson

Julia Anne Matheson

Updates

Tech, Data, Telecoms & Media

New process to move swiftly at NAD on some influencer claims
USA | 12 June 2020

The National Advertising Division recently announced new procedures to resolve straightforward digital advertising disputes in a matter of weeks. The new procedures – called the SWIFT process – represent a new way for advertisers to enforce against their competitors' (or defend their own) influencer marketing practices. Advertisers that rely heavily on social media influencers should take note.