Ms Perla Gizeh Díaz Taracena

Perla Gizeh Díaz Taracena


Energy & Natural Resources

CRE endorses retailers' use of benefit and loyalty programmes
Mexico | 14 January 2019

The Energy Regulatory Commission recently confirmed that certain business models used by retailers of refined products (eg, diesel and gasoline) are valid and stimulate competition in the market to the benefit of customers. As such, retailers can develop loyalty programmes based on bonuses, credits, subscriptions, memberships or exclusive offers, among other things, to be offered by various petrol stations. However, these programmes must be made available to all customers and cannot be discriminatory.