Bird & Bird


Bird & Bird is an international law firm dedicated to providing a full range of corporate and commercial legal services to clients in the e-commerce, IT, IP, communications, media, sport, banking and pharmaceutical and bioscience sectors. Lawyers from each of our international offices work together to provide cross-border advice to national and international clients.

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Tech, Data, Telecoms & Media

What a future without social media 'likes' could mean for industry
United Kingdom | 20 September 2019

From Facebook's 'thumbs up' to Reddit's 'upvote' and Instagram's and Tik-Tok's 'likes', so-called 'vanity metrics' used by social media platforms are ubiquitous. For these platforms, it is important to consider the impact that shifting engagement trends might have on user-generated content in the context of online harms. Platforms should therefore examine what can be done to improve self-regulation (eg, removing 'addictive' structures such as visual metrics) to ensure that the online world is a supportive place.

Cookies: ICO publishes new guidance
United Kingdom | 09 August 2019

The UK data protection authority, the Information Commissioner's Office (ICO), recently published new guidance on the use of cookies and a myth-busting blog post. The new guidance follows the ICO's June report into ad tech and real-time bidding, which raised substantial compliance challenges in relation to cookies.

AI and online harms: what does government's white paper mean for industry?
United Kingdom | 17 May 2019

The government recently released the much-anticipated Online Harms White Paper. Jointly authored by the Department of Culture, Media and Sport and the Home Office, the paper sets out the government's proposals to address harms ranging from terrorism and child sexual exploitation to disinformation and harassment. It proposes fundamental changes to internet regulation in the United Kingdom and suggests that, among other technologies, AI may be both a source of the challenges and a means to resolve them.